Better than boring silhouettes and predictable designs slapped onto clothing that doesn’t last. Better than eco-fashion that feels more performative than personal. As a local girl who grew up spearfishing, sewing, and witnessing the beauty of our islands firsthand, I’m here to prove we can have it all—without sacrificing style, sustainability, or cultural connection.

At For, we’re not just making clothes; we’re creating heirlooms. Every piece is designed to turn heads, tell stories, and outlast trends. Whether it’s a reworked corset crafted from forgotten fabrics or a ready-to-wear jacket that will have your granddaughter begging to borrow it one day, our designs are sexy, empowering, and unapologetically rooted in Hawai‘i’s lifestyle.

This isn’t fast fashion. This is for the baddies who care. For the details that matter. For the women who know their style can be a love letter to the land they call home. Every stitch, every decision is intentional because sustainability isn’t a trend to us—it’s a necessity.

For preservation. For culture. For Hawai‘i. For you.